Artistic direction, campaign, film and photography for Staycation, across two key moments of the year: the end-of-year and the Valentine's Day.

Staycation is a hotel brand known for reinventing the codes of hospitality with a bold, generous point of view. For the end-of-year campaign, Christmas rituals are revisited through a more intense, more excessive hotel experience, as if the holiday itself had checked into the hotel, abundance becomes the guiding principle, tables overflow, sets are saturated, gestures are amplified.

For Valentine's Day, the narrative shifts from excess to intimacy: a series of couples films staged within the hotel, capturing the small rituals of two people alone together. Closeness replaces abundance as the season's language.