Artistic direction, campaign, film and photography for Staycation. Two key moments of the year: end-of-year and Valentine's Day.

Staycation is a hotel brand known for reinventing hospitality with a bold, generous point of view.

For the end-of-year campaign, Christmas checks into the hotel. Each scene revisits a festive ritual, hotel-style, pushed to excess. The film marathon becomes an endless projection across multiple screens. The morning after stretches out in a giant bed under piles of duvets, on permanent late checkout. The bath turns to champagne. At the spa, an eight-handed massage celebrates wellness taken too far. Room service becomes theatre, delivered under a cloche by an impeccable lobby boy. Abundance is the rule: tables overflow, sets saturate, gestures amplify.

For Valentine's Day, excess gives way to intimacy. A series of couples' films shot within the hotel, capturing the small rituals of two people alone together. Closeness replaces abundance as the season's language.