art direction
packaging
art direction
packaging
Creation of the packaging for Martell Noblige Cognac in collaboration with the design studio of Martell Mumm Perrier-Jouët.
Martell Noblige stands out for its balance between intensity and refinement. The packaging reflects this duality by integrating the bottle's silhouette into the graphic pattern. This interplay of counterforms evokes the depth of the cognac, its movement, and its presence, while creating a visual link between the case and its contents.
The graphic pattern evokes the movement of the cognac and the richness of its aromas. The intensified Martell blue, the illustration around the swallow logo, and the alternating matte and glossy finishes enhance both the tactile and visual experience, creating a sophisticated case.
Creation of the packaging for Martell Noblige Cognac in collaboration with the design studio of Martell Mumm Perrier-Jouët.
Martell Noblige stands out for its balance between intensity and refinement. The packaging reflects this duality by integrating the bottle's silhouette into the graphic pattern. This interplay of counterforms evokes the depth of the cognac, its movement, and its presence, while creating a visual link between the case and its contents.
The graphic pattern evokes the movement of the cognac and the richness of its aromas. The intensified Martell blue, the illustration around the swallow logo, and the alternating matte and glossy finishes enhance both the tactile and visual experience, creating a sophisticated case.