Creation of the visual identity, logotypes, typographic system, packaging and bottle design for the eco-responsible brand Grean.
Grean proposes a new approach to household products : ecological, economical, and uncompromising in performance.

Its identity is built around a restrained typographic expression that conveys clarity and ease of use. In contrast, an assertive chromatic palette introduces a playful, welcoming dimension, inviting users to rediscover the pleasure of daily tasks.

The visual language is anchored in symbols where the fluidity of water becomes a central motif. This interplay between purity and vibrancy, between functionality and sensoriality, forms the conceptual foundation of the identity. The liquid-inspired graphic elements highlight the essence of the product while framing a dynamic, contemporary expression of sustainable care.