Design of the visual identity, logotype, and UI/UX for Son Rugs.

Son is a French brand specialising in handmade tufted rugs, blending traditional craftsmanship with contemporary, vibrant designs. The visual identity draws from composition, with lines, shapes, and layered elements forming a dynamic, structured aesthetic.

The logo is designed to fit seamlessly within a square format, reflecting its connection to interior spaces. Nested letters suggest interaction between elements, reinforcing the identity’s visual rhythm.

Contemporary typography, raw forms, and considered compositions modernise the perception of rugs while highlighting their diversity and craftsmanship.