Design of the name, logotype, and visual identity for the architecture agency Bleu Fuchsia, based in southeastern France.

The logotype and identity were conceived to emphasise the unique and bespoke nature of each project undertaken by the firm. Rooted in the concept of double measure, the design reflects a methodology of precision and tailored adaptation, echoing the individuality and distinctive character of every architectural creation.

The logotype pairs strong, stable typography with the fluidity of a signature, embodying both the solidity and authenticity of Bleu Fuchsia’s architectural work. This interplay is complemented by a delicate line drawing, symbolising a meticulous, personalised approach in harmony with the principle of double measure.