Art direction for the global Nespresso Vertuo campaign developed across film, digital, and print. The campaign reimagines home coffee through a fresh, immersive lens, guided by the tagline “Standards are meant to be broken.” It celebrates unexpected coffee moments and the diversity of Vertuo recipes.

Spontaneous live-action scenes are combined with detailed CGI, capturing everyday life while highlighting the sophistication of Vertuo’s barcode-driven centrifugation technology. Each animation reveals the system’s complexity, offering a new perspective on how coffee can be experienced.

The campaign is structured around three creative pillars: suggesting a visual shift in perspective, portraying unexpected coffee moments, and presenting Vertuo technology and coffees in a premium, ownable way. Each step of the coffee process is showcased, from brewing to the final cup.

Across video, print, and out-of-home media, the campaign establishes a visually striking universe that elevates every Vertuo cup, emphasizing variety, innovation, and the excellence inherent in the Vertuo experience.