Artistic direction for Les Inrockuptibles’ social media platforms, conceived to consolidate their editorial identity on Instagram and to articulate a seamless coherence across their multifaceted public communications.

Les Inrockuptibles is a French cultural magazine known for its coverage of music, film, and current affairs.

This project proposes the construction of an expressive visual identity, anchored in a rigorously hierarchised typographic system. The typographic framework is complemented by a highly curated selection of imagery, conceived to embody and amplify Les Inrocks’ distinctive editorial voice and its disruptive stance within contemporary media discourse.

The methodology foregrounds a deliberate dialogue between text, image, and video, where the strategic absence of one medium in favour of another operates as a conscious design gesture, revealing the latent potency and rhythm of their interplay.