Creation of the naming, logotype, custom lettering and visual identity for Insiders,the electronic music nights and gathering by shotgun to spotlight the people shaping the electronic music scene. Designed to unfold across digital and motion applications, the identity accompanies a series of talks, conferences and events dedicated to the communities driving this culture.

The visual identity is built around the concept of "Indirect". Rooted in the codes of electronic music culture, it evokes an experience that gradually unfolds rather than immediately reveals itself. From secret locations disclosed only at the last minute to the fragmented, multidimensional structure of the music itself, every element contributes to a language that privileges immersion over immediacy.

The identity translates this tension between clarity and mystery. The typographic system is paired with a spiral symbol inspired by the hypnotic states induced by repetition and the continuous rhythms of electronic music. Together, they form an immersive and evolving visual language.