Creation of the visual identity for the exhibition “Exercices de Styles” for Le French Design by VIA.



Le French Design promotes and supports French design internationally, highlighting the diversity of practices and approaches.


The exhibition is structured around five themes, from Playful Design to Neo Sci-Fi, exploring different ways of thinking about and producing objects.

We developed an identity built around the notion of perspective. Within Le French Design, trends are not driven by a single project, but emerge from the confrontation of different viewpoints on shared issues. Trends appear as the result of a plurality of perspectives, rather than as a fixed model.